Across Aotearoa, animals (especially farmed animals) are being failed by the system meant to protect them.
But together, we are a force for change.
We use robust research and evidence, strategic communications, and public support to drive institutional, political and societal change, to improve outcomes for animals, people, and the planet.
To end the exploitation of animals
Kia whakamutua atu te whakahāwini kararehe
The rights of animals are valued
Kia whai mana ngā mōtika kararehe
We’re working to reduce Aotearoa’s reliance on animal agriculture by using research to identify opportunities for food system change, building awareness of the positive impacts of plant-based eating, and holding retailers accountable to their existing policies to remove cruel animal products from their supply chains and promote and sell plant–based foods.
Our broken food systems are upheld by the demand for animal products – that’s why we’re empowering people to ‘Go Vegan’, by giving them the tools and knowledge to make it happen.
Using robust research, public perception insights, and industry engagement, we are working to grow awareness of the positive impacts of plant-based food systems for animals, the environment, freshwater, food security, and human health.
We’re continuing to ensure retailers are held accountable to their commitments to remove cruel animal products from their supply chains, reduce emissions and promote and promote and sell plant based-foods.
We’re working to end the suffering of animals through people-powered campaigns that influence decision-makers and improve outcomes for animals.
We’re holding the Government accountable for failing to protect animals, and are calling for urgent reform of our broken animal welfare system.
We’re making animal suffering impossible to ignore through high-visibility public awareness campaigns, designed to build momentum and opposition to cruel practices.
We create tools and resources that mobilise people to act for animals. By building public momentum through education and action, we can influence decision-makers to build a fairer system, strengthen protections for animals, and create lasting change.
Through robust research, industry monitoring, and investigations, we’re holding the Government accountable for failing to protect animals. We expose conflicts of interests and industry capture, pursue formal complaints when regulators fail in their duties, and challenge an enforcement system weakened by conflicting mandates and industry influence. This work supports our ambition to secure meaningful reform so the wellbeing of animals can genuinely be prioritised.
By building strategic alliances with other changemakers and empowering the public with the tools and knowledge to advocate for animals alongside us, we’re delivering a shared vision of a world where the rights of animals are valued.
Through strategic alliances with like-minded groups and organisations, we will continue to make a massive impact for animals, together.
SAFE joined Animals Aotearoa, End Live Export Now, HUHA, SPCA, VAWA and World Animal Protection on the Petition to protect the ban on Live Export.
have joined our Commissioner for Animals Alliance
with 80+ member organisations to create a unified front in our goal to end the abuse of chickens worldwide.
We joined forces with the New Zealand Animal Law Association to fight for pigs in Farrowing Crates and animals abused in Rodeo
Together with our supporters, we continue to grow our movement in the real world and online through the Animal Action Network; driving positive change for animals (and us all).
We’re joining forces with brands and changemakers who use their platforms for good. Together, we can amplify our impact for animals.
To continue delivering sustainable, systemic change for animals, we need diverse and robust sources of funding, a strong, engaging brand, and investment in our people.
Animals in New Zealand are experiencing harm on a massive scale – but thanks to support from people like you, we can power investigations, public awareness campaigns and actions that accelerate progress for animals, and challenge the systems that harm them.
By strengthening our brand through engaging and strategic communications, we add power to our campaigns, grow our movement, and accelerate our impact for animals.
Achieve operational excellence to ensure SAFE is a supportive and inclusive workplace of choice, enabling our team to deliver the best results for animals.