Historic win for hens as Countdown goes cage-free


Countdown, 1 March:

“it is critical that Countdown continues to offer its customers a choice of eggs and affordable options….we will continue to have a range of eggs so that customers can choose what suits their budget or preference,”

Countdown, 28 March:

“We will be going 100% cage-free in the eggs we sell by the end of 2024 in the North Island and by the end of 2025 in the South Island.” 

We are a huge step closer to seeing a world where hens don’t suffer in cages.


Countdown has finally listened to the thousands of emails and messages on social media they’ve received from those of us who know that it’s wrong to keep a hen confined in a space little bigger than an A4 piece of paper. They’ve announced they’re committed to a phase out of all cage eggs, despite months of saying they couldn’t do this.

This is a huge win for people power, and for hens. Countdown sells 1 in 5 of New Zealand’s eggs, so their decision will mean positive change for around FOUR HUNDRED THOUSAND hens.

“A big thank you to each and every person who’ve taken action. We’re delighted that Countdown has decided to listen to their customers. This will make a significant difference for caged hens in New Zealand and shows the real power that Kiwis have to create positive change,” says Mandy Carter, campaigns director. "This is the beginning of the end of cage hen farming. No farmer with common sense would now invest in the new cruel colony cages." 

The actions of 13-year-old Maja Skilling also made a significant difference. Maja expressed her disgust at cage eggs by starting a petition which attracted almost 20,000 signatures.  Her petition will have made an impact on Countdown’s decision makers and shows how together we really can create positive change for animals. 

By law, old-style battery cages have to be removed by New Zealand egg producers by 2022, and we need to give a clear message to them that it would be crazy to pour millions of dollars into installing the cruel new colony cages.

We are already in productive dialogue with Foodstuffs, who owns New World and PAK'nSAVE, and you can help encourage them to follow Countdown’s positive move.

Take Action

Let them know that you would also support them naming a phase-out date for all cage eggs at their stores:

29 March 2017