Old-Fashioned Messages for Old-Fashioned Thinking

New Zealanders don’t like hens being kept in cages. We know that and you know that, but it seemed Countdown still didn’t want to listen. It was time they REALLY understood, so caring Kiwis decided to take their message to them in a slightly different way and ask them to make cage eggs a thing of the past – via fax.

Thousands of people have been telling Countdown on their Facebook page that they want them to stop selling cage eggs. They’ve been letting Countdown know that keeping hens in cages is cruel, and they should follow their Aussie owners, Woolworths and stop selling them here too.

Their customers have even taken the message to them in person outside their stores. SAFE and locals were outside the new Ponsonby store when it opened, with banners, billboards and even a plane flying overhead towing the message “COUNTDOWN – STOP SELLING CAGE EGGS”. We’ve also been at stores all over the country, receiving great public support.

Kiwi kids are speaking out too. Countdown puts a lot of work into making themselves popular with kids by running promos and giving away collectibles. Maja Skilling, a passionate, caring 12-year-old, started a petition to Countdown’s CEO that now has over 18,000 signatures. If you haven’t signed it yet it’s not too late. Other compassionate youngsters have gone as far as returning their collectibles in the hope it will make Countdown listen.


Faxing Countdown

Faxing is old-school, and so is keeping hens in cages. It’s archaic, cruel thinking.

They’re stuck in the past. We thought maybe they would listen better to messages sent using old-fashioned means. So we collected well over 100 of your messages, went old-school and faxed them all directly to Countdown!

That’s right, well over 100 messages, all faxed to them over a week. Thanks to everyone who sent in a comment. Together, we’re making sure Countdown know it is time for cages to go. 

Take Action

We can’t stop now. Email Countdown too, today.


6 January 2017