Close to 30 million sheep are farmed in New Zealand for their meat and wool . Like other mammals, sheep are sentient, capable of feeling pain stress and fear. Idyllic images of sheep grazing green pastures portrayed in industry advertising mask the harsher reality that sheep experience serious animal welfare problems during their lives .
1. Stats NZ (2017). Agricultural Production Survey: June 2016 (provisional). Accessed 02 Oct. 2017.
2. Stafford K. (2013). Chapter 5: Welfare of Sheep and Goats. In Animal Welfare in New Zealand. Cambridge, New Zealand: New Zealand Society of Animal Production. 56 – 71.
Help sheep - consider kinder and healthier choices in favour of plant-based meals, and clothing fibres such as cotton.