The Body Shop backs SAFE to help caged hens

Send a postcard and buy a bag at The Body Shop to help caged hens this Easter.

There’s no better time to be reminded of hens and eggs than at Easter.

For us Kiwis it’s often a time to take a break too, but sadly, it’s no holiday for hens forced to live in a cage.

This Easter SAFE is collaborating with The Body Shop, who are inviting the public to spare a thought and a word, for caged hens in store, by sending a “Wish I wasn’t here” holiday postcard message to Countdown, asking them to phase out the sale of cage eggs.  

Countdown is owned by Woolworths Australia who committed to stop selling cage eggs in Australia by 2025. SAFE want Countdown to make the same commitment here and phase out the sale of all cage eggs. Supermarkets can help improve animal welfare, as they are major purchasers of animal products and have the ability to put in place standards of care in their supply chain.


  • Head into any of The Body Shop stores across the country and sign a post card to help hens - tell Countdown you care about the welfare of hens.
  • Buy a reusable shopping bag in store and let other shoppers know you care about hens!
  • Sign SAFE's e-card asking Countdown to drop caged eggs.

17 March 2016