He died for their entertainment

These photos are believed to show the bull who lost his life at the Upper Mohaka rodeo, during the 2015 rodeo season.

Now the same rodeo is back in town, and as with every rodeo, animals are being put at risk.

After the rodeo, the organiser said, "It was a really good day, everyone seemed to be enjoying themselves. It was unfortunate that we lost a bull, but these things happen."

“This sort of reaction highlights that the animals are viewed as no little than pieces of equipment that may break and can be replaced. Would he have said any different if a saddle had broken?” says Abi Izzard, campaigns officer. “The people at a rodeo may be enjoying themselves, but the animals certainly are not. This bull must have been terrified and in agony before he died, all for peoples’ entertainment.”

The bull wasn’t the first and won’t be the last to die at the hands of ‘cowboys’. In November 2014 a bull died at the Professional Bull Riders (PBR) event in Christchurch, and at the end of 2015 a horse died at Te Anau Rodeo.

Each rodeo brings with it the potential for another animal to lose their life, and at the very least suffer pain, distress and terror.

Animals used in rodeo are forced to perform in front of baying crowds and run the risk of injury, or worse, every time they are forced into the arena. Over 35,000 people have signed a petition calling for an end to rodeo, will you join them?

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  • Join SAFE in calling for all rodeos in New Zealand to be banned.
  • Never attend a rodeo and encourage family and friends to do the same.
  • Ask sponsors to drop rodeo.

14 January 2016