Countdown is ignoring you...

...time to ramp up the pressure.

Thousands of you have called on Countdown to do what their parent company in Australia has done and stop selling cage eggs – but Countdown is ignoring you. So it’s time to ramp up the pressure.

There’s no doubt about it – the world is going cage-free.  Within the last two months, Burger King joined McDonald’s and Wendy’s in cutting out cage eggs, while across the Tasman supermarket giant ALDI announced their commitment to a phase-out date.  Major US chains such as Kroger and Wal-Mart, along with all Austrian and Dutch supermarkets, have already made the change. 

While New Zealand lags badly behind, 3 million layer hens continue to suffer.

That’s why we decided to ramp things up a notch.  When Countdown’s new flagship store in Ponsonby opened to great media fanfare, we were there with a six-metre long mobile billboard, posters, concerned customers and even a plane overhead with one very simple, important message: ‘Countdown: stop selling cage eggs’.

But protesters can’t be outside stores 24/7.  And we need something that can. Something that constantly reminds Countdown that their customers care about hens.  That’s why we’re asking you to help fund an ambitious new ad campaign.

There are more than 180 Countdown stores around the country, and – with your help – we will put ads outside as many of them as possible.  Together, we can send Countdown a message they can’t ignore.

Right now, we are working to book strategic, highly prominent street poster and billboard spots.  To have maximum impact, we want as many ads as possible to go up at the same time.  We’ll also be timing the placement of ads in newspapers and magazines, and have teams of volunteers standing by to distribute leaflets.  We need your help to make it a reality.


  • Donate now and help show Countdown that Kiwis care about hens.

05 July 2016