Jeffrey Masson

Jeffrey Masson is an internationally acclaimed author who now lives in NZ. Originally from the United States where he was Project Director at the Freud Archives in New York, Jeffrey at 70, is a tribute to the veg lifestyle.  A vibrant, passionate life-long vegetarian turned vegan, he has devoted his professional and intellectual life to researching the emotional lives of animals.

Why did you become Veg and when?

I was born vegetarian, gave it up while in college, and resumed it after writing When Elephants Weep. I became vegan about six years ago, after writing The Pig Who Sang to the Moon.

What’s the greatest thing about being Veg?

Knowing that I am not harming an animal.

How did you make the change?

Once I realized that I did not want to be part of any suffering, I knew I had to stop eating eggs and dairy. Once I made that decision, the next day I put it into practice and have not looked back.

Was it hard to make the changes?

Not really. Although I must admit it took me a while before the thought of mozzarella was no longer tempting.

Are your family and friends Veg too?

My wife and two children are. And I would have to say that at least half my friends are vegetarian as well.

What’s your favourite food?


What’s your favourite restaurant?

Alas, I am waiting for a really good vegan restaurant to open in Auckland. There is definitely room for one.

What is a typical day’s menu for you?

Breakfast: gluten free cereal.
Lunch: a big salad with lots of avocado, often with vegan sushi.
Dinner: Vegan corn burritos. Or tofu and rice. Or grilled vegetables. Or quinoa pasta. Or rice wraps.

What do you do for fun?

Go to Berkeley.

What do you do for fitness?

Swim, bike, run, lift weights.

What is the funniest thing someone has ever said to you about being Veg?

“Do you eat only lettuce?”

Are there any challenges in being Veg?

Going to barbecues in New Zealand.

Do you have advice for others about to Go Veg?

You will feel so much better in every way: morally, physically and even spiritually (since you will not be part of the death machine for animals).