How YOU put an end to Richmond Rodeo

The Nelson SAFE Volunteer Group is celebrating after hard work and perseverance in their campaign against rodeo cruelty finally paid off, with the recent announcement that Richmond Rodeo would be cancelled.

In a multi-pronged campaign, the group organised peaceful protests, wrote to local newspapers, distributed leaflets, collected petition signatures, and wrote letters to local companies urging them to withdraw their sponsorship. One local volunteer even had a mobile billboard created and attached to his truck, which he drove around town in the lead-up to the event. 

When the cancellation of Richmond rodeo was announced towards the end of last year, ‘sponsorship issues’ and ‘lack of support’ were cited among the reasons – making all of those hours spent writing, protesting and leafletting in a horse costume suddenly seem so worthwhile!

Thanks to your emails and letters, companies across the country, including LJ Hooker, Ray White, Harcourts, Firth Industries, Saddlery Warehouse, Rock Gas and Placemakers have all recently ended their sponsorship of rodeo.  To find out how you can help by asking other companies to follow suit, click here.


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3 April 2017