Initial distribution of SAFE's new flyer against pig cruelty has resulted in an overwhelming public response. Many people have returned the flyer with generous donations and a lot of positive feedback. "It is clear that people are fed up with the cruelty of intensive farming practices and it is heartening to see that people are putting their money where their mouth is", says Hans Kriek, SAFE's campaign director.
Over the next few months SAFE will continue to distribute the flyer throughout the country. Those who return the flyer with a donation will receive a Pig Rescue Pack that contains a wealth of information on how to help New Zealand's 600,000 factory-farmed pigs. SAFE will also run mainstream print and billboard advertising aiming to create greater awareness of the issue and to convince people to not purchase factory-farmed pork.
"I believe we can achieve for pigs what we have done for battery hens", says Hans. "Thousands of New Zealanders have stopped eating battery eggs and I am convinced that many will also stop eating cruelly produced pork when the suffering of pigs is better known and understood." "SAFE is making a strong commitment to this long-term campaign and I urge anyone to become involved by acquiring SAFE's Pig Rescue Pack and play their part in helping to free the pigs." Pigs - did you know. . . • Pigs are among the most intelligent species akin to humans, primates, dolphins and whales. • Pigs are quick learners and have an acute sense of smell. They have even been used by police departments to sniff out drugs! • Pigs can recognise up to 20-30 other pigs and often form friendships, greeting each other with grunting and nose-to-nose contact. • Squeal like a pig! The sound of a frightened pig can measure 115 decibels. A jet engine taking off measures 113 decibels! 11 October 2006
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