DRAMATIC VISUALS AGAINST FUR

SAFE is delighted to be a client of one of New Zealand's most prominent creative agencies who have produced three stunning creatives to bring awareness to the use of fur and leather from exotic animals. The "They Weren't Born To Be Worn" advertisements are part of a nationwide street poster and print media campaign. SAFE director Anthony Terry describes them as "intelligent and brilliant".

"We are extremely grateful to the team at Lowe who have done a sensational job delivering dramatic creatives in an intelligent and brilliant way", says Anthony. These visuals depict animals in the wild that have had 'parts' of their skin removed to demonstrate what it means for animals used in the fur industry. "We think these advertisements, designed and supplied by Lowe, are sensational."

 The advertisements have appeared in AdMedia, Creative Brief and most recently in Pavement magazine.

15 December 2006