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Every major step forward for animals in Aotearoa has one thing in common — people like you.

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SAFE for Animals -
New Zealand's Leading Animal Rights Charity

SAFE’s vision is a world where animal rights are valued. We work to achieve that vision through our mission to end the exploitation of animals.

That future isn’t far away. With the help of supporters like you, every day we are making massive wins for thousands of animals, and each step forward brings us closer to an Aotearoa where all animals matter.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

End mud farming

Every year, animals endure immense suffering and neglect on filthy mud farms. These conditions breach the Animal Welfare Act 1999, inflicting severe pain, distress, and avoidable death.

New Zealand dairy cruelty

Mother cows are being pushed to their limits and every year, as many as two million calves are killed within their first week of life. Intensive dairying is also devastating our waterways, our climate and the integrity of our land.

Call for an independent voice for Animals in Government

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too.

SAFE supporter update April 2025

As we wrap up another busy quarter, we want to take a moment to reflect on all that we’ve achieved together in our fight for animals – and what lies ahead in 2025. From calling for a total ban on cruel practices like mud farming and rodeo, to challenging misleading...

SAFE supporter update October 2024

A Message from Debra Ashton, CEO of SAFE As this year draws to a close, I want to extend my heartfelt thanks to you for supporting SAFE throughout the past 12 months. This year has been filled with challenges, but together, we’ve made significant strides in advocating for the protection...

SAFE Supporter Update July 2024

Our work to Protect the Ban on Live Export We are thrilled to announce that we have successfully achieved and surpassed SAFE’s Operation Protect the Ban fundraising goal! The importance of this campaign cannot be understated. Thanks to people like you, we have a fighting chance to counter Livestock Export...
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Ways to Give

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.

Become a Monthly Donor

Join the Heart for Animals Regular Giving Programme and be part of a compassionate community dedicated to transforming the lives of animals in New Zealand.

Remember SAFE in your will

Animals have had an impact on your life. By remembering SAFE in your will, you can impact the lives of animals for years to come. It's action you can take now to ensure a kinder, more compassionate world for future generations.

Make a one-off gift

Help us continue helping animals in need. As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work.

Donate today

SAFE's Annual Giving Appeal

Every major step forward for animals in Aotearoa has one thing in common — people like you.

SAFE is launching our very first Annual Giving Appeal and we need your help to raise $100,000 to ensure we can keep fighting for animals in the year ahead.