SAFE's vision

SAFE's aim is to make significant improvements in the lives of animals by raising awareness, challenging cruel practices, changing attitudes and fostering compassion so that they are no longer exploited or abused.

For over 75 years SAFE has been one of the strongest voices in New Zealand defending animals against cruelty and abuse. SAFE is a non-profit charitable organisation financed solely through the goodwill of the community.

SAFE is dedicated to changing attitudes and nurturing compassionate values by educating the public about the inherent value of animals.

History

With a history spanning more than seven decades of campaigning on behalf of animals, SAFE continues to be at the forefront of exposing animal abuse within New Zealand and around the globe. In 1932, an anti- vivisection organisation called The Auckland Branch of the British Union for the Abolition of Vivisection was formed in Auckland, New Zealand. The focus of the group broadened to incorporate other practices and eventually, in 1978, a name change was made and Save Animals From Experiments was launched.

Public awareness campaigns and political lobbying were the main means used to help expose and question the use of animals in cruel and needless experiments. In 1987, with further acknowledgement of cross-industry animal abuse en masse, the group again expanded it's outlook and a second and final name change was made. The word Experiments was changed to Exploitation.

Profile and support

SAFE maintains a high profile in the media and community and has over 10,000 members and supporters. Nationwide over 200 active volunteers participate in protests and other activities.

Governance

SAFE's Board consists of up to nine current, financial members of SAFE. The individual roles within the committee are: Treasurer, Secretary, and no more than seven other Board members. Board members include university lecturers, lawyers, doctors and senior managers.

Staffing

The people behind SAFE make the organisation the success that it is today. SAFE currently has 12 employees who are highly skilled and determined individuals. They empower the organisation with their personal commitment and passion towards SAFE and enable the organisation to operate professionally and effectively. In addition to staff, SAFE has a large national volunteer network involving hundreds of caring New Zealanders who remain a vital and integral part of SAFE's outreach programme.

HANS KRIEK  | Executive director | hans@safe.org.nz

ELIOT PRYOR  | Campaign director | eliot@safe.org.nz

AMANDA SORRENSON | Promotions manager |  amanda@safe.org.nz

NICHOLA KRIEK | Education officer |  nichola@safe.org.nz

MANDY CARTER | Campaign manager |  mandy@safe.org.nz

LAURA GENTLE  | National volunteer coordinator |  laura@safe.org.nz

SIOBHAN BAILEY | Campaign assistant |  siobhan@safe.org.nz

RACHEL MANLEY | Wellington coordinator |  rachel@safe.org.nz

ANNELIES BASTEN | Database administrator  |  annelies@safe.org.nz

MARIANNE MACDONALD | Administrator |  marianne@safe.org.nz

EVE STEWART  | Shop manager |  eve@safe.org.nz

Professional affiliations

Well recognised in the field of animal welfare and rights both nationally and internationally, SAFE:

Is affiliated with Animals Australia and WSPA (World Society for the Protection of Animals). Works cooperatively with the RNZSPCA.

Is affiliated with international animal advocacy organisations PETA (People for the Ethical Treatment of Animals), CIWF (Compassion in World Farming), HSUS (Humane Society of United States).

Is in regular liasion with government officials, MAF and politicians from all parties.

Provides support and consultancy to other animal advocacy organisations, nationally and internationally.

Has professional relationships with New Zealand's National Animal Welfare Advisory Committee and National Animal Ethics Advisory Committee.

Endorsements and sponsorships

Over the years SAFE has enjoyed the support of many organisations, businesses, corporations, celebrities and individuals willing to assist SAFE in its endeavours to help animals in New Zealand. These include the following:

Corporate and businesses

Special

Yealands Estate

Phoenix Organics

Good Water

The Body Shop

Lush Comestics

BluePrint

ACP Media

Time Magazine

New Idea Magazine

Vodafone

Telecom

Qantas NZ

Prime Television

TV3 Network

Corporate Water Brands

DSP Print Group

Colenso BBDO

Department of Motion Graphics

Wrights Wines

Profile Plus

Print Stop

Moana Park of New Zealand

Venerdi

B_E_E

Phantom Bill Stickers

Label Solutions

Two Dudes Printing

Resene

Studio Art Supplies

Lothlorien Winery

Phoenix Organic Juice

Lisa's Middle Eastern Foods

Lowe New Zealand

Blissful Foods

Flightless

RDU 98.5FM

Kimi Ora Spa Resort

Toner Recycling Company

Her Magazine

Menu Mag

Bay Of Plenty Times

Crème

Girlfriend

New Idea

Wanganui Chronicle

Dominion Post

Good Magazine

Readers digest

Metro Mag

Triangle tv

Herald on Line

Listener

Wairarapa Age

Slynky

Ponsonby News

Animal Talk 

Vet Care Grey Lynn

Art Space

Matt Austin

Webbs Auction House

Moana Park Winery

Phoenix

Founders Brewery

Homestead Picture Framers

DSP Print Group

Consortium

Fry's vegetarian products

Federal Print

Trusts and funding agencies

Perry Foundation

The Ashton Wylie Charitable Trust

Auckland City Council

Scottwood Group

The Southern Trust

Bendigo Valley Sports and Charity

Crawshaw Milligan Trust

Mt Wellington Charitable Trust

The Trusts Charitable Foundation Inc

Trillian Trust

Lion Foundation

Pub Charity

South Auckland Charitable Trust

Christchurch City Council

Community Grants Foundation

Metro Charitable Trust

Metropolitan Discretionary Fund

Canterbury Foundation

Lottery Discretionary Fund

Celebrities and personalities

the late Angela D'Audney (presenter)

John Campbell (presenter)

Emily Barclay (actor)

Angela Bloomfield (actor, director)

Willa Cameron - formally O'Neill (actor)

Mary Lambie (presenter)

Renee Brennan (musician)

Keith Locke (MP)

Nandor Tanczos (MP)

Sue Kedgley (MP)

Tim Barnett (MP)

The Topp Twins (Entertainers)

Cal Wilson (comedian)

Nicola Kawana (actor)

Flip Grater (singer, song writer)

The MInt Chicks (musicans)

Charlotte Dawson (celebrity)

Nicky Watson (celebrity, model)

Lucy Lawless (actor)

Bomber (TV and radio host)

Suzanne Paul (entertainer)

John Banks (Mayor)

Aja Rock (model, singer)

Camilla (BFM dj and C4 TV host)

Tom Bailey (musician)

Brendan Cole (professional dancer)

Rachael Hale (photographer)

Fleur Saville (actor)

David Hartnell (columist, TV presenter)

Kay Anderson (former Miss New Zealand)

Sam Wills (comedian)

Lani Purkis (Elemeno P)

Misery (founder of Misery brand)

Robyn Malcolm (actor)

Joe Cotton (radio presenter)

Mike King (comedian)

Joe Cotton

Nicola Kawana (actor)

Eva The Bulgarian

Carly Binding

Victoria Girling-Butcher (musician)

Jared Turner

Artists

Billy Apple

Candice Appletre

Dan Arps 

Matt Austin

Murray Ball 

Andrew Barber 

Pauline Bern 

Phillippa Blair

Joanna Braithwaite 

Mark Braunius 

Marie Brittain

Jarrod Bryant

Dean Buchannon 

Kirsty Cameron 

Chin Yi Chu 

John Collie 

Judy Coghlan

Karen Crisp 

Judy Darragh 

Jenny Dolezel

Ted Dutch 

Nick Eagles

Ilse-Marie Erl

Simon Esling 

Kate Fitzharris

Luise Fong 

Otis Frizzel/ Mike Weston 

Peter Gibson-Smith  

Rachael Hale

Linda Harris

Michael Harrison 

Geoffrey Heath

Julia Henderson 

Dylan Horricks

Julian Hooper 

Simon Ingram 

Anahera Kingi

Peter Jackson 

Tessa Laird

John Lawrence 

Rosalind Le Bas-Walker

Saskia Leek

Esther Leigh 

Anthony Lepore

Peter Madden 

Grant Major 

Richard Malloy 

Daniel Malone

Leigh Martin

Karl Maughan

Andrew Mc Cleod

Allan Mc Donald

Kate Millington

Misery 

Jenny Neilson

Ruban Neilson

Ani Oneil

Seung Yul Oh 

Paul Pachter

Neal Palmer

Fiona Pardington 

Mike Petre 

Thomas Pound

John Pule 

Peter Robinson 

Jeff Sanders

Dean Sacred 

Ava Seymour

Marie Shannon

Ann Shelton

Jeena Shin 

Angela Singer 

Colin Sky

Sarah Smuts-Kennedy 

Amanda Sorrenson

Jim Speers 

Charmaine Stephens 

Peter Stichbury 

Cornelius Stone 

Mandy Thompsett-Taylor

Andre Tjaberrings

Yuk King Tan 

Dean Tercel

Yvonne Todd 

Jools Topp

Tim Thatcher 

Raewyn Turner

Tracey Williams

Gary Waldrom 

Anna Whitley 

Grant Wibbley

Areta Wilkinson 

Evan Woodruff

Mark Wooller

Daniel Unverricht 

Luis Velocci

Wayne Youle

Cartoonists

Al Nesbit

John Carr

Rod Emmerson

Animal welfare advisors 

Reverend Professor Andrew Linzey PhD, DD

Professor Jeffrey Masson

Professor Richard H. Schwartz, PhD

Professor Peter Singer

Jonathan Balcombe PhD

Dr Philip Armstrong

International celebrities and personalities

Benjamin Zephaniah (poet)

Chrissie Hynde and the Pretenders (musicians)

Moby (musician)

Alicia Silverstone (actor)

Sir Paul McCartney (musician)